El Grupo de Turismo Gaviota tiene en la mirilla a los turistas de altos ingresos. Una encuesta internacional ha designado a Cuba en el primer lugar entre los destinos emergentes en 2012 para el turismo de lujo.
Como parte de la actual estrategia económica de Cuba, Gaviota se ha propuesto ampliar las modalidades y ofertas turísticas, para captar también un segmento de mercado más exclusivo y rentable que los visitantes que arriban habitualmente a sus playas y hoteles.
Ante el giro que comienza a darle la mayor isla del Caribe a su industria del ocio, el consorcio Virtuoso publicó en mayo los resultados de una encuesta anual entre más de 300 agencias especializadas en turismo de lujo, de 22 países, que designó a Cuba como primer destino emergente este año para un viaje de lujo, seguida de Vietnam, Camboya, Belice y las islas Galápagos.
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| Cuba primer destino emergente en 2012 para viajar de lujo y vivir al natural. 15/06/2012 |
Con el objeto de elevar la calidad del Producto Turístico Cubano y, en especial, en la Región Turística del Norte de Villa Clara, el Grupo de Turismo Gaviota se ha propuesto desarrollar el Proyecto de un Campo de Golf de 18 hoyos de Campeonato asociado a una Casa Club de Nivel Internacional, ambos salidos de la factoría de diseño del prestigioso arquitecto de campos de golf Ignacio García Gómez - seleccionado con la entidad extranjera CBG en el concurso de licitación que organizó Gaviota en 2010.
Este desarrollo, ubicado en las inmediaciones donde se encontraba el Ingenio Dolores en el siglo XIX, se encuentra localizado unos cinco o seis kilómetros aproximadamente a la entrada del Pedraplén hacia los Cayos del Norte, a una distancia entre cuarenta y dos y cincuenta y cinco kilómetros de las instalaciones hoteleras.
El Polo Turístico de Cayo Santa María tiene proyectado un crecimiento que llegará a finales de 2016 a más de once mil habitaciones con aproximadamente setecientos treinta mil turistas físicos. El Grupo de Turismo Gaviota que opera en exclusiva el polo turístico ha considerado que la puesta en marcha del campo de golf contribuirá al aumento de las utilidades, además del aumento considerable de los incentivos del Producto actual, y disminuirá los costes asociados al "Todo Incluido". Pero, no menos importante para la entidad cubana, la explotación del campo de golf ayudará a la comercialización de este formidable Destino, al estar mejor ubicado de cara a los principales mercados emisores de turistas al polo, así como frente a los competidores tradicionales como es el caso de República Dominicana, el cual posee en la actualidad unos 34 campos de golf en explotación.
Asimismo, la inserción del Producto Golf en Cuba permitirá integrar el destino a los circuitos de la Región Caribeña, teniendo como pauta que los jugadores profesionales por lo general no se circunscriben a un área local, sino que se remontan a zonas más extensivas con características atractivas por la complejidad que representan para el certamen, y que se pueden encontrar en radios de acción internacional.
Gaviota bets on the family´s luxury tourism.
The Group of Tourism Gaviota is interested in the tourists of high income. An international survey has designated Cuba in the first place among the destinations in 2012 for the tourism of luxury.
In the economic present strategy of Cuba, Gaviota proposes new modalities and tourist offers, to catch also a segment of more exclusive and profitable market that the visitors who arrive habitually to his beaches and hotels.
The Caribbean Sea´s major island has initiated a new way in the industry of the leisure, and the Virtuous consortium has published in May the results of an annual survey among more than 300 agencies of tourism of luxury in 22 countries, which designated Cuba as the first destination this year for a trip of luxury, followed by Vietnam, Cambodia and Belize.
In order to raise the quality of the Tourist Cuban Product and, especially, in the Tourist Region of North of Villa Clara, the Group of Tourism Gaviota proposes the development of the Project of a Championship Golf course of 18 holes associated to a Clubhouse of International Level designed by the prestigious architect of golf courses Ignacio García Gómez - selected with the foreign entity CBG in the bidding organized by Gaviota in 2010.
This development, located in the surrounding areas of Dolores close to a building made in the 19th century, is next to the entry of the Pedraplén - approximately five or six kilometers - and at forty two and fifty kilometers of the hotel facilities.
This place will grow at the end of 2016 in more than eleven thousand rooms with approximately seven hundred thirty thousand physical tourists. The Group of Tourism Gaviota operates alone all the touristic facilities and thinks that the golf course will contribute to the increase of the utilities and will diminish the costs associated to "All included". But, also, the golf course will help to the commercialization of this magnificent Destination. The traditional competitor Dominican Republic possesses today approximately 34 golf courses.
Gaviota bets on the family´s luxury tourism.
The Group of Tourism Gaviota is interested in the tourists of high income. An international survey has designated Cuba in the first place among the destinations in 2012 for the tourism of luxury.
In the economic present strategy of Cuba, Gaviota proposes new modalities and tourist offers, to catch also a segment of more exclusive and profitable market that the visitors who arrive habitually to his beaches and hotels.
The Caribbean Sea´s major island has initiated a new way in the industry of the leisure, and the Virtuous consortium has published in May the results of an annual survey among more than 300 agencies of tourism of luxury in 22 countries, which designated Cuba as the first destination this year for a trip of luxury, followed by Vietnam, Cambodia and Belize.
In order to raise the quality of the Tourist Cuban Product and, especially, in the Tourist Region of North of Villa Clara, the Group of Tourism Gaviota proposes the development of the Project of a Championship Golf course of 18 holes associated to a Clubhouse of International Level designed by the prestigious architect of golf courses Ignacio García Gómez - selected with the foreign entity CBG in the bidding organized by Gaviota in 2010.
This development, located in the surrounding areas of Dolores close to a building made in the 19th century, is next to the entry of the Pedraplén - approximately five or six kilometers - and at forty two and fifty kilometers of the hotel facilities.
This place will grow at the end of 2016 in more than eleven thousand rooms with approximately seven hundred thirty thousand physical tourists. The Group of Tourism Gaviota operates alone all the touristic facilities and thinks that the golf course will contribute to the increase of the utilities and will diminish the costs associated to "All included". But, also, the golf course will help to the commercialization of this magnificent Destination. The traditional competitor Dominican Republic possesses today approximately 34 golf courses.
Fuente: Inter Press Service Cuba, ipscuba.net / Grupo de Turismo Gaviota, S. A.
